June 29, 2011

Curated Space - ELLE Decoration February/March 2011

It’s my first contribution for ELLE Decor Indonesia, what makes it more special was it is for their 1st anniversary issue and first time they did an editorial mixing furnitures with fashion. It is somehow became a privileged to be asked and trusted to contribute in it.

As soon as Mr. Janto Wihardja, the Deputy Editor, brief me about the ideas and concept, I only have one thing in mind, a conversation I had with Irsan about fashion as an art piece. Fashion has developed in many ways, it is not just an apparel anymore, it turns to be respected like an art piece either it’s wearable or simply just a show piece. From this idea, I presented fashion as an art piece which still in conjunction with the furniture itself. The fashion showed as one supporting part of the space so it enhance the space like an art installation. However since it is not a fashion magazine so the fashion shouldn’t be the main focus of the editorial.

Curated Space
par Stanley Allan/PPF
fashion styling, Thornandes James
product styling, Janto Wihardja
makeup & hair, Norma Moii
assistants, Lala Bohang & Rajasa Pramesywara
model, Kateryna Talanova/SUM Entertainment

elle decor

elle decor

elle decor

elle decor

elle decor

“Happy 1st Anniversary ELLE Decor Indonesia!”

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